Work with me

What are you really good at? (A great question to ask)

  • Untangling mixed messages and information, asking questions, researching, and finding the gold.

  • Who’ll be reading it? What’s going on for them? How are you going to make them feel? What do they care about? Is there a reason it won’t work (and how can we change that)? Writing is about connection, however much that word is overused now.

  • It’s the lynchpin, the bread and butter, … of my life sure, but also society and the world at large. Language shapes what we think. I have an English degree, and I’ve worked in communication roles for nearly 20 years. I have the writing skills to help you stand out. Don’t settle for blah, blah, blah. And don’t bury the good stuff.

  • Always learning. Always curious. A learner for life. About language, about the world, about how things work, about how we think, about different angles, new ideas, and ways of doing things.

  • Whether that’s research, considering every angle, proofreading, or rewriting something so it all lines up beautifully. Words are my forte, but I have an eye for design too. I designed and built this website myself, and I create designed marketing emails and newsletters too.

Services

✰ Writing
✰ Editing
✰ Proofreading
✰ Email marketing (designed too, of course) 
✰ Interviews (friendly chats), testimonials and case studies
✰ Strategic communications and campaigns
✰ Key messages
✰ About you: for proposals, on your website, social media bios and more
✰ Strapline / tagline
✰ Content marketing
✰ Blogs and articles
✰ Press releases
✰ Website copywriting (SEO-optimised)
✰ Guides and brochures
✰ Research and corporate reporting
✰ Annual reports
✰ Marketing communications
✰ Customer service communications 
✰ Internal communications 
✰ Statements and FAQs
✰ Review and suggest service
✰ Communications consultancy 

Vicky Westmore with Higgins

Nearly 20 years’ professional experience, with an English degree, a CIM Diploma in Marketing Communications, Accredited PR Practitioner status with the CIPR, and I was the Head of Marketing Communications before becoming freelance over five years ago.

My roles have included News & Features Writer, Senior Communications Executive, Senior Press & PR Officer, and Head of Marketing Communications, across well-known and respected publishing, education, and charity organisations, and businesses having a positive impact.

I’m obsessed with how language influences what we think.

Words can change things